Which of the following is NOT a category you should organize your content audit by?

Which of the following is NOT a category you should organize your content audit by? Content length Buyer’s journey stage Marketing funnel stage Content title The correct answer is: Right here in our PDF study guide. 100% correct answers for almost 70 questions of the HubSpot Content Marketing Certification Exam. All you [...]

Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).

Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s). Awareness Consideration Decision All of the above The correct answer is: Right here in our PDF study guide. 100% correct answers for almost 70 questions of the HubSpot [...]

All of the following are examples of a SMART goal EXCEPT:

All of the following are examples of a SMART goal EXCEPT: Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. The correct [...]

How can you uncover your buyer personas’ reading habits?

How can you uncover your buyer personas’ reading habits? a. Include a question on a form b. Interview some of your best customers c. Make a list of publications you read d. A and B e. All of the above The correct answer is: Right here in our PDF study guide. [...]

Fill in the blank: __________ is when you think of an idea out of nowhere.

Fill in the blank: __________ is when you think of an idea out of nowhere. Aha moment Thought spawning The eureka moment Spontaneous ideation The correct answer is: Right here in our PDF study guide. 100% correct answers for almost 70 questions of the HubSpot Content Marketing Certification Exam. All you need [...]

You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?

You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by? Motor Trend Magazine Wall Street Journal TIME Magazine All of the above The correct answer is: Right [...]

Every story has these three storytelling elements. What are they?

Every story has these three storytelling elements. What are they? Characters, conflict, and interest Conflict, idea, and resolution Characters, conflict, and resolution Conflict, spark, and conclusion The correct answer is: Right here in our PDF study guide. 100% correct answers for almost 70 questions of the HubSpot Content Marketing Certification Exam. All [...]